A week ago, a splendid awards ceremony at the National Library of Latvia marked the end of the twelfth festival of creative excellence «Adwards» organised by the Latvian Art Directors Club. 35 works got awarded, but the Grand Prix, as well as medals in several categories went to the digital solutions agency «Cube» for their work «The Nutcracker» for client «AirBaltic». Mārcis Miķelsons–Germs is a partner and executive creative director of «Cube».

Naked Truths Fold September 1, 2017

«At the beginning, measure twice and then cut. Or vice versa. In either case, both activities are mandatory.»