Naked Truth Nº38 — Andis Zusts

Today the biggest music festival in the Baltics «Positivus» kicks off in Salacgrīva. When first starting it seven years ago, owners of the concert agency «Positivus Music» Andis Zusts and Ģirts Majors took a great risk, at the same time believing that if quality content is created, success should follow soon.

Naked Truths Editorial July 19, 2013

«The most powerful tool of marketing today is content. It is naive to rely on advertising alone and hope to reach good sales results that way. Therefore, before you are not sure that you have created a product capable of selling itself, it is not even worth to think about introducing it to the market.»