Naked Truth Nº73 — Steve Vranakis

In his talk on Monday, the most experienced member of the «Adwards» jury — «Google Creative Lab» Executive Creative Director Steve Vranakis — listed several principles that can help agencies innovate.

Naked Truths Fold April 11, 2014

«Innovation can come from anywhere. Focus on the user. Aim to be 10 times better. Bet on technical insights. Ship and iterate. Give employees 20% time. Default to open processes. Fail well. Have a mission that matters.»