Naked Truth Nº114 — Laura Šilinska

This week, the Kickstarter campaign of fashion designer Laura Šilinska’s brand «senscommon» successfully concluded with over 40,000 euros raised for the production of the Cyclist Raincoat. We asked Laura to share a conclusion from her recent Kickstarter experience.

Naked Truths Editorial October 7, 2016

«Human communication and the so–called «networks» make the world go round. When working on a campaign, communicate in a way that would invite people to invest in the idea, not just browse pretty pictures and click «like». My newly discovered paradox — if you ask for money, in return you’ll get advice, but if you ask for advice, you’ll trigger a willingness to support.»