Naked Truth Nº129 — Kristaps Siliņš

On February 17 Liepāja will host the annual creative industries conference «Subject: Creativity», which will gather 20 speakers from various fields. One of them is Kristaps Siliņš, the managing partner at the advertising agency «McCann Riga» and brand strategy agency «White Label». He is the most awarded brand strategist in the Baltics, having worked with almost 100 brands across Europe.

Naked Truths Editorial February 10, 2017

«The most important strategic decision for any brand is to define audiences it can afford not to address. Taking the risk and rejecting the audience, which won’t love and buy your product anyway, is the opportunity to be more direct with those who may be interested in it.»