Carlo Cavallone. Publicity photo

On February 6, Latvian Art Directors Club (LADC) will host a lecture «Making Brands Matter in Culture» by Carlo Cavallone, named one of the worlds most creative people in advertising» by «Business Insider».

Stories Editorial January 22, 2015

Carlo is executive creative director at the American advertising agency’s «72andSunny» Amsterdam office and author of the famous campaigns «Unhate» for «Benetton» and «Sport Doesn’t Care» for «Samsung». In 2001 Carlo moved from Milan to Amsterdam to join the team of «Wieden+Kennedy», and for 9 years worked as a copywriter for «Nike», «Coca Cola», «Heineken» and as a creative director for «Turkcell» and «EA Sports». After joining the Los Angeles «72andSunny» agency in 2010, Carlo started working at its Amsterdam office as executive creative director and oversaw global accounts, such as «Pirelli», «Benetton», «Samsung» and «Bacardi». He’s a former rugby player, a fanzine editor, sci–fi short film director and a conspiracy theories believer.

Regarding the subjects that will be discussed at the lecture, Carlo outlines: «Today, with the power of peer–to–peer connection, social media and, sometimes, limited budgets, if brands aren’t part of the cultural conversation, they’re undermining the impact of their marketing. Join me for a conversation about how we work to deliver culturally relevant work for an ever–growing number of countries from a small hub in the multicultural heart of Europe.»

The lecture «Making Brands Matter in Culture» will be held in English and will take place on February 6 at 17.00 in the conference centre «Citadele», Republikas laukums 2a, in Riga. Entrance for LADC members and partners is free of charge, for individuals — 35 Euro, for legal persons — 86 euro (VAT included).  The number of participants is limited, therefore the attendance has to be registered by sending an e–mail to