Uli Reese and Steve Keller. Publicity photos

Latvian Art Directors Club (LADC) opens the new lecture season on September 21 at the «Citadele» conference centre with a talk «Sound Business: Giving Your Brand A Voice — Then Teaching It To Sing» by Steve Keller, CEO and strategist of the audio branding agency «iV», and Uli Reese, president of the agency’s office in Frankfurt «iV2».

Stories Editorial September 8, 2015

By combing art and science, the audio agencies «iV» and «iV2» focus on the strategic use of sound material in advertising campaigns to enable the growth of a brand and develop its quality. Founded in Nashville, USA and Frankfurt, Germany, both agencies have gained notable success and recognition in numerous worldwide competitions: «ADDY Award», «Eurobest», «Effie», «Emmy Awards», «New York International Festival», «Cannes Lions», «ABA», «Epica Awards» and «Telly Awards». Among others, the «iV» and «iV2» clients include such world recognized brands as «Vodafone», «Audi», «Coca–Cola», «Dodge», «Sony», «Nike», «Nikon», «BMW», «Mercedes–Benz».

In the lecture Steve and Uli will share their experience and knowledge on the importance of sound both in building brand identity, and label’s development and communication, talk about the strategical use of audio material in advertising, as well as present measurements and research on sound efficiency and influence.

The lecture «Sound Business: Giving Your Brand A Voice — Then Teaching It To Sing» will take place on September 21 at 18.00 at the «Citadele» conference centre, Republikas laukums 2a, Riga. Registration for the lecture by sending an e–mail to Anete Franka anete@ladc.lv. Entrance fee — for LADC members and partners free of charge, for individuals — 35 euros, for legal entities — 86 euros (VAT included).